https://marketinghelix.com/2026-10-21monthly1.0 https://marketinghelix.com/images/films/MH-03_the-full-marketing-helix-2026-10-21.jpg How does the Marketing Helix work, before and after the sale? The whole Marketing Helix: customers in motion before the sale, trust, relevance, and timing deciding what is pulled in, and a purchase that becomes trust. https://www.youtube.com/embed/ViVNvZjJ-1M 108 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/model/2026-10-21monthly0.9 https://marketinghelix.com/model/buying-journey2026-08-03monthly0.8 https://marketinghelix.com/model/decision-making2026-08-03monthly0.8 https://marketinghelix.com/attention/2026-10-21monthly0.9 https://marketinghelix.com/forces/2026-10-11monthly0.9 https://marketinghelix.com/forces/trust2026-10-11monthly0.9 https://marketinghelix.com/forces/relevance2026-07-22monthly0.9 https://marketinghelix.com/forces/timing2026-07-22monthly0.9 https://marketinghelix.com/helix-vs-funnel/2026-10-21monthly0.9 https://marketinghelix.com/applications/2026-10-21monthly0.9 https://marketinghelix.com/images/films/MH-04_what-paid-media-buys-2026-10-21.jpg What does paid media actually buy? Paid media buys distribution: chances to appear before customers already in motion. It cannot buy trust or relevance, and those decide what happens next. https://www.youtube.com/embed/2uoxOBKhh5w 94 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/customer-to-review-rate/2026-10-22monthly0.8 https://marketinghelix.com/time-to-review/2026-10-22monthly0.8 https://marketinghelix.com/customer-to-referral-rate/2026-10-22monthly0.8 https://marketinghelix.com/post-purchase/2026-10-21monthly0.8 https://marketinghelix.com/images/films/MH-02_the-purchase-is-not-the-end-2026-10-21.jpg What happens to the customer after the sale? The Post-Purchase Helix: after the sale the customer keeps moving, and trust, relevance, and timing decide if a purchase becomes retention or influence. https://www.youtube.com/embed/T0DXr7jWWU0 99 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/principles/2026-10-22monthly0.8 https://marketinghelix.com/glossary/2026-10-11monthly0.8 https://marketinghelix.com/essays/2026-10-21monthly0.8 https://marketinghelix.com/essays/funnel-to-gravity-funnel/2026-10-21monthly0.8 https://marketinghelix.com/essays/gravity-funnel-to-fly-by-gravity/2026-10-21monthly0.8 https://marketinghelix.com/essays/fly-by-gravity-to-marketing-helix/2026-10-21monthly0.9 https://marketinghelix.com/marketing-helix-diagrams2026-10-11monthly0.7 https://marketinghelix.com/about/2026-10-21yearly0.6 https://marketinghelix.com/contact/2026-10-10yearly0.5 https://marketinghelix.com/privacy-policy/2026-10-10yearly0.3 https://marketinghelix.com/customers-in-motion/2026-10-21monthly1.0 https://marketinghelix.com/images/films/MH-01_the-marketing-helix-2026-10-21.jpg What does the Marketing Helix add to the marketing funnel? The funnel shows where a customer is in a company's process. 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