https://marketinghelix.com/videos/ https://marketinghelix.com/videos/the-full-marketing-helix/ https://marketinghelix.com/images/films/MH-03_the-full-marketing-helix.jpg How does the Marketing Helix work, before and after the sale? The whole Marketing Helix: customers in motion before the sale, trust, relevance, and timing deciding what is pulled in, and a purchase that becomes trust. https://www.youtube.com/embed/TE4TUAe6HWM 96 2026-09-28T15:45:42-07:00 yes no https://marketinghelix.com/videos/the-marketing-helix/ https://marketinghelix.com/images/films/MH-01_the-marketing-helix.jpg What replaced the marketing funnel? The Marketing Helix replaces the funnel with customers in motion, who pull in only the messages carrying trust, relevance, and timing at the same moment. https://www.youtube.com/embed/MERh_Q3mJyQ 58 2026-09-28T11:10:23-07:00 yes no https://marketinghelix.com/videos/the-post-purchase-helix/ https://marketinghelix.com/images/films/MH-02_the-post-purchase-helix.jpg What happens to the customer after the sale? The Post-Purchase Helix: after the sale the customer keeps moving, and trust, relevance, and timing decide if a purchase becomes retention or influence. https://www.youtube.com/embed/cRMLLklmAIE 45 2026-09-28T15:24:26-07:00 yes no https://marketinghelix.com/videos/what-paid-media-buys/ https://marketinghelix.com/images/films/MH-04_what-paid-media-actually-buys.jpg What does paid media actually buy? Paid media buys distribution: chances to appear before customers already in motion. It cannot buy trust or relevance, and those decide what happens next. https://www.youtube.com/embed/cRz45B7pErA 59 2026-09-29T13:38:35-07:00 yes no https://marketinghelix.com/videos/why-the-marketing-funnel-leaks/ https://marketinghelix.com/images/films/shorts/MH-01_short-1_your-funnel-leaks.jpg Why does the marketing funnel leak? The funnel leaks because it models the company's process, not the customer. People who fall out are still in motion, and the funnel cannot see them. https://www.youtube.com/embed/1OnUaUs17dE 19 2026-09-28T11:12:25-07:00 yes no https://marketinghelix.com/videos/trust-relevance-timing/ https://marketinghelix.com/images/films/shorts/MH-01_short-2_trust-relevance-timing.jpg What decides which marketing messages get through? In the Marketing Helix a message gets through only when trust, relevance, and timing clear their thresholds at once. Missing one means it drifts past. https://www.youtube.com/embed/F2yjIeSbpVY 15 2026-09-28T11:14:16-07:00 yes no https://marketinghelix.com/videos/why-marketing-is-a-helix/ https://marketinghelix.com/images/films/shorts/MH-01_short-3_the-helix.jpg Why is marketing shaped like a helix, not a funnel? Traced over time, a brand's messages spiral around a customer moving forward. The Marketing Helix uses that shape because each aligned turn can advance. https://www.youtube.com/embed/35vVsET4F5o 16 2026-09-28T11:15:52-07:00 yes no https://marketinghelix.com/videos/the-sale-is-not-the-finish-line/ https://marketinghelix.com/images/films/shorts/MH-02_short-1_the-customer-doesnt.jpg Is the sale the end of the customer journey? No. The funnel ends at the sale; the customer does not. The Marketing Helix treats purchase as a transition that shapes retention and new customer trust. https://www.youtube.com/embed/KrSiH9Y2ZNA 15 2026-09-29T17:40:00-07:00 yes no https://marketinghelix.com/videos/what-happens-after-the-sale/ https://marketinghelix.com/images/films/shorts/MH-02_short-2_after-the-sale.jpg What changes for a customer after they buy? After a purchase, needs, expectations, and available choices keep changing. The Marketing Helix calls this period the Post-Purchase Helix. Here is why. https://www.youtube.com/embed/QSSlEzxkhI4 16 2026-09-29T18:30:00-07:00 yes no https://marketinghelix.com/videos/what-a-purchase-can-become/ https://marketinghelix.com/images/films/shorts/MH-02_short-3_what-a-purchase-can-become.jpg What can one purchase turn into? While trust keeps growing, one purchase can become retention, another purchase, loyalty, or influence. In the Marketing Helix, one-time sales earn influence. https://www.youtube.com/embed/os6Twzh4N_g 14 2026-09-29T18:30:00-07:00 yes no https://marketinghelix.com/videos/trust-compounds/ https://marketinghelix.com/images/films/shorts/MH-02_short-4_trust-compounds.jpg How does customer trust compound? Trust compounds when customers who trust you influence new ones: in the Marketing Helix a recommendation arrives trusted and relevant, leaving only timing. https://www.youtube.com/embed/b4nNsVZWSas 17 2026-09-29T18:30:00-07:00 yes no https://marketinghelix.com/videos/does-advertising-buy-customers/ https://marketinghelix.com/images/films/shorts/MH-04_short-1_paid-media-buys-distribution.jpg Does advertising buy customers? Advertising buys distribution: who sees a message, where, how widely, how often. Customers choose on trust and relevance, which budgets cannot purchase. https://www.youtube.com/embed/BPgRUuSrNHo 21 2026-09-29T13:41:13-07:00 yes no https://marketinghelix.com/videos/delivery-is-not-attention/ https://marketinghelix.com/images/films/shorts/MH-04_short-2_delivery-is-not-attention.jpg Why doesn't more ad spend fix a weak ad? More ad spend increases delivery, not fit. If the message or offer is wrong for the customer, a bigger budget spreads the mismatch and can erode trust. https://www.youtube.com/embed/J80aSstN2uk 18 2026-09-29T13:43:24-07:00 yes no https://marketinghelix.com/videos/when-paid-media-works/ https://marketinghelix.com/images/films/shorts/MH-04_short-3_fit-changes-what-paid-media-can-do.jpg When does paid media actually work? Paid media works when targeting, message, offer, and landing experience fit the customer and moment. Even then, reviews and proof decide what comes next. https://www.youtube.com/embed/eTM8mDMD8hc 23 2026-09-29T13:45:40-07:00 yes no https://marketinghelix.com/videos/when-ad-spend-stops/ https://marketinghelix.com/images/films/shorts/MH-04_short-4_when-spend-stops.jpg What happens when you stop advertising? When ad spend stops, paid delivery stops. Brand memory and the trust environment the ads helped build can remain, and they shape what customers find next. https://www.youtube.com/embed/MMhDI80OJLM 19 2026-09-29T13:47:57-07:00 yes no