https://marketinghelix.com/videos/ https://marketinghelix.com/videos/the-marketing-helix/ https://marketinghelix.com/images/films/MH-01_the-marketing-helix-2026-10-21.jpg What does the Marketing Helix add to the marketing funnel? The funnel shows where a customer is in a company's process. The Marketing Helix describes the customer moving through it, already in motion. https://www.youtube.com/embed/Y08slPBRraY 101 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/being-there-is-not-being-noticed/ https://marketinghelix.com/images/films/MH-05_being-there-is-not-being-noticed-2026-10-21.jpg Why does marketing get ignored? Being there is not being noticed Attention in the Marketing Helix: marketing can be all around a customer in motion and still pass unnoticed. What earns a look, and why noticed is not chosen. https://www.youtube.com/embed/WBLFf9U097I 100 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/the-post-purchase-helix/ https://marketinghelix.com/images/films/MH-02_the-purchase-is-not-the-end-2026-10-21.jpg What happens to the customer after the sale? The Post-Purchase Helix: after the sale the customer keeps moving, and trust, relevance, and timing decide if a purchase becomes retention or influence. https://www.youtube.com/embed/T0DXr7jWWU0 99 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/what-paid-media-buys/ https://marketinghelix.com/images/films/MH-04_what-paid-media-buys-2026-10-21.jpg What does paid media actually buy? Paid media buys distribution: chances to appear before customers already in motion. It cannot buy trust or relevance, and those decide what happens next. https://www.youtube.com/embed/2uoxOBKhh5w 94 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/the-full-marketing-helix/ https://marketinghelix.com/images/films/MH-03_the-full-marketing-helix-2026-10-21.jpg How does the Marketing Helix work, before and after the sale? The whole Marketing Helix: customers in motion before the sale, trust, relevance, and timing deciding what is pulled in, and a purchase that becomes trust. https://www.youtube.com/embed/ViVNvZjJ-1M 108 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/why-the-marketing-funnel-leaks/ https://marketinghelix.com/images/films/shorts/MH-01_short-1_your-funnel-leaks.jpg Why do customers fall out of a marketing funnel? Most potential customers fall out of a funnel and are lost. The funnel shows where they left. The Marketing Helix describes what is happening to the customer. https://www.youtube.com/embed/1OnUaUs17dE 19 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/trust-relevance-timing/ https://marketinghelix.com/images/films/shorts/MH-01_short-2_trust-relevance-timing.jpg What decides which marketing messages get through? In the Marketing Helix a noticed message tends to get through when trust, relevance, and timing all hold at the same moment. Missing one, it tends to drift past. https://www.youtube.com/embed/F2yjIeSbpVY 15 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/why-marketing-is-a-helix/ https://marketinghelix.com/images/films/shorts/MH-01_short-3_the-helix.jpg Why is the Marketing Helix shaped like a helix? Traced over time, a brand's messages spiral around a customer moving forward. The Marketing Helix uses that shape because each aligned turn can advance. https://www.youtube.com/embed/35vVsET4F5o 16 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/the-sale-is-not-the-finish-line/ https://marketinghelix.com/images/films/shorts/MH-02_short-1_the-customer-doesnt.jpg Is the sale the end of the customer journey? No. A simple acquisition funnel ends at the sale, and the customer keeps moving. The Marketing Helix treats the purchase as a transition that shapes what follows. https://www.youtube.com/embed/KrSiH9Y2ZNA 15 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/what-happens-after-the-sale/ https://marketinghelix.com/images/films/shorts/MH-02_short-2_after-the-sale.jpg What changes for a customer after they buy? After a purchase, needs, expectations, and available choices keep changing. The Marketing Helix calls this period the Post-Purchase Helix. Here is why. https://www.youtube.com/embed/QSSlEzxkhI4 16 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/what-a-purchase-can-become/ https://marketinghelix.com/images/films/shorts/MH-02_short-3_what-a-purchase-can-become.jpg What can one purchase turn into? While trust keeps growing, one purchase can become retention, another purchase, loyalty, or influence. In the Marketing Helix, one-time sales earn influence. https://www.youtube.com/embed/os6Twzh4N_g 14 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/trust-compounds/ https://marketinghelix.com/images/films/shorts/MH-02_short-4_trust-compounds.jpg How does customer trust compound? Trust compounds when customers who trust you influence new ones: in the Marketing Helix a recommendation arrives trusted and relevant, leaving only timing. https://www.youtube.com/embed/b4nNsVZWSas 17 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/does-advertising-buy-customers/ https://marketinghelix.com/images/films/shorts/MH-04_short-1_paid-media-buys-distribution.jpg Does advertising buy customers? Advertising buys distribution: who sees a message, where, how widely, how often. Customers choose on trust and relevance, which budgets cannot purchase. https://www.youtube.com/embed/BPgRUuSrNHo 21 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/delivery-is-not-attention/ https://marketinghelix.com/images/films/shorts/MH-04_short-2_delivery-is-not-attention.jpg Why doesn't more ad spend fix a weak ad? More ad spend increases delivery, not fit. If the message or offer is wrong for the customer, a bigger budget spreads the mismatch and can erode trust. https://www.youtube.com/embed/J80aSstN2uk 18 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/when-paid-media-works/ https://marketinghelix.com/images/films/shorts/MH-04_short-3_fit-changes-what-paid-media-can-do.jpg When does paid media actually work? Paid media works when targeting, message, offer, and landing experience fit the customer and moment. Even then, reviews and proof decide what comes next. https://www.youtube.com/embed/eTM8mDMD8hc 23 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/videos/when-ad-spend-stops/ https://marketinghelix.com/images/films/shorts/MH-04_short-4_when-spend-stops.jpg What happens when you stop advertising? When ad spend stops, paid delivery stops. Brand memory and the trust environment the ads helped build can remain, and they shape what customers find next. https://www.youtube.com/embed/MMhDI80OJLM 19 2026-10-21T12:00:00-07:00 yes no https://marketinghelix.com/model/ https://marketinghelix.com/images/films/MH-00_the-full-marketing-helix-2026-10-21.jpg The Full Marketing Helix: all five films, the model for customers in motion All five Marketing Helix films in one: what the Marketing Helix is, why marketing gets ignored, what happens after the sale, what paid media actually buys, and the whole model in two minutes. The behavioral model of customers in motion, developed by Mike Millett. https://www.youtube.com/embed/83jRfEc5ppk 510 2026-10-21T12:00:00-07:00 yes no