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Questions about The Marketing Helix framework or its application can be sent here. Messages reach the team directly.

Full agency contact:
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The Marketing Helix is maintained by Digilu. For speaking and workshops, see Mike Millett Speaking. Online essays and videos about the framework are published at MarketingOB1.com.

Trust, relevance and timing as three rings turning around the customer, each on its own planeThe customer is a dark straight line rising through the middle, with a marker at the center of the picture. Three rings turn around that center, each tilted on its own plane: trust in purple, relevance in teal, timing in blue. A dot on each ring shows where that force is now; the three dots sit at different points. Each turns at its own pace, and pull needs all three near at once. TIMING RELEVANCE TRUST THE CUSTOMER EACH TURNS AT ITS OWN PACE. PULL NEEDS ALL THREE NEAR AT ONCE.

The Marketing Helix

Three orbital forces: trust, relevance, and timing: rotating around the customer at center. Each ring occupies its own plane. Alignment is the moment all three are simultaneously near.

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