Marketing Helix videos
How does the Marketing Helix work, before and after the sale?
The Marketing Helix describes one continuous customer in motion, with the purchase as the hinge rather than the end: before the sale, trust, relevance, and timing decide which messages the customer pulls closer, and after it the same three forces decide whether the purchase grows into retention, loyalty, and influence. What existing customers pass on then becomes the trust that the next customer meets first, which is why the model is a helix that advances rather than a funnel that empties.
Watch with chapters and transcript →Every film here explains one part of the Marketing Helix, the model for customers in motion. Each one has its own page with the full transcript, chapters and a written explanation, and every Short links back to the film it came from. Subscribe on YouTube or watch the full playlist.
The model
How customers actually move, and why the funnel stopped describing it.
1:36How does the Marketing Helix work, before and after the sale?The Full Marketing Helix · Film MH-03
0:58What replaced the marketing funnel?The Marketing Helix · Film MH-01Shorts
After the sale
The purchase is a point on the path, not the end of it.
Shorts
Paid media
What advertising buys, what it cannot, and what decides the rest.
