Front matter · Adaptive Brand Management: Foundations

References

Works cited in Adaptive Brand Management: Foundations, including ISO 20671, Teece et al., March, McElroy, Edelman, and the Reuters Institute.

  1. Edelman. (2026a). 2026 Edelman Trust Barometer: Trust amid insularity.
    https://www.edelman.com/trust/2026/trust-barometer
  2. Edelman. (2026b). 2026 Edelman Trust Barometer special report: Brand growth in an insular world.
    https://www.edelman.com/trust/2026/trust-barometer/special-report-brands
  3. Google. (2025, May 20). AI Overviews expand to over 200 countries and territories, more than 40 languages.
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  4. International Organization for Standardization. (2021). ISO 20671-1:2021 Brand evaluation - Part 1: Principles and fundamentals.
    https://www.iso.org/standard/81739.html
  5. International Organization for Standardization. (2023). ISO 20671-2:2023 Brand evaluation - Part 2: Implementation and reporting.
    https://www.iso.org/standard/77636.html
  6. Keinan, A., & Avery, J. (2023). Understanding brands (rev. ed.). Harvard Business School Module Note 509- 041.
    https://www.hbs.edu/faculty/Pages/item.aspx?num=36633
  7. Lee, W. J. T., O'Cass, A., & Sok, P. (2020). How and when does the brand orientation-market orientation nexus matter? Journal of Business & Industrial Marketing, 35(2), 349-361.
    https://doi.org/10.1108/JBIM-12-2018-0388
  8. March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), 71- 87.
    https://doi.org/10.1287/orsc.2.1.71
  9. McElroy, N. H. (1931). Brand man memorandum. Procter & Gamble internal memorandum.
    https://commons.wikimedia.org/wiki/File:Neil_Mcelroy%27s_1931_Brand_Man_Memo.pdf
  10. Procter & Gamble. (n.d.). Marketing and brand management.
    https://www.pgcareers.com/us/en/us-brand
  11. Reuters Institute for the Study of Journalism. (2026). Overview and key findings of the 2026 Digital News Report.
    https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
  12. Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
    https://doi.org/10.1002/(SICI)1097-0266(199708)18:7%3C509::AID-SMJ882%3E3.0.CO;2-Z
  13. Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation: From alternatives to synergy. Journal of Business Research, 66(1), 13-20.
    https://doi.org/10.1016/j.jbusres.2011.07.018
  14. World Economic Forum. (2026). The Global Risks Report 2026.
    https://www.weforum.org/publications/global-risks-report-2026/