Version Notes

Version 3.0 fixes the formal classification as an extension of brand management. It retains the definition, confirms trust, visibility, and relevance as the three operating conditions, defines operating environment in its ordinary management sense, treats machine-mediated discovery as a current example within visibility, removes the living-system metaphor, and adds practical illustrations of stable core and adaptive execution.

Version 3.0 is intended to remain the reference version through January 2027 unless material evidence requires an earlier revision. Later versions may add measurement models, test sector- specific applications, introduce case studies, and remove claims that do not hold. Revision is expected. The document should demonstrate the discipline it describes.