Every earlier drawing of the Marketing Helix, in order, with what changed and why. None of these is the current figure.
This page is part of the Marketing Helix development history. It is preserved as an exploration or earlier version, not as the current canonical model.
Twenty six abstract drawings, with no labels inside them. They ran left to right or had no direction at all. The complete model was a dashed path through clusters of rings.
What changed and why. Without labels, a reader could not tell the customer from the message. Every later version puts the names in the drawing.
For a few days the model’s ideas were drawn as real-world scenes: a shop, a garden, a road. They were careful drawings and they were the wrong kind of picture.
What changed and why. On a site that defines a model, the literal thing to draw is the model. A scene asks the reader to decode a metaphor before reaching the idea. On October 1, 2026 every scene on a live page was replaced by a diagram of the model. The scenes are not reproduced here.
Diagrams of the model in the vocabulary of the films: the customer is a dark straight line moving up, and trust, relevance, and timing wind around it as three colored strands.
What changed and why. Two things. Upward was the films’ direction, but a funnel cannot be drawn in the same picture without one of the two being upside down. Turned on its side, with time running left to right, both read correctly. And three strands in one drawing asked the reader to learn three things before the first one: the current figures show one marketing message, and explain trust, relevance, and timing separately.
The first left to right drawing of the whole model, on the homepage from October 1 to October 10, 2026: a funnel on its side ending at the purchase, three strands inside it, and the strands continuing afterward.
What changed and why. It carried the right idea, the funnel ends and the customer does not, in eleven labels and three colors. Figure 1 keeps the idea in three labels.
The first opening figure drawn for “the Marketing Helix describes what happens inside your funnel”: one customer, a pale funnel with named stages, and three lines for trust, relevance, and timing.
What changed and why. Cold readers took the three lines for measured waves. The lines were restyled three times and the reading did not move. The figure was withdrawn from the public page the same day.
The three lines became one: a single marketing message orbiting the customer, drawing closer through the funnel and staying close after the purchase. The orbit was taken from the Helix on the Digilu homepage, turned a quarter turn.
What changed and why, revision by revision.
