Figure 1
Redrawn left to right, in the vocabulary of Figure 1.
Model History · Not the current model
Every Drawing
The complete visual record of the Marketing Helix: every version of every figure, every round, every draft, and every drawing that was replaced.
This page is part of the Marketing Helix development history. It is preserved as an exploration or earlier version, not as the current canonical model.
Nothing drawn for the Marketing Helix is thrown away. This page holds all of it, in order: every published version of every figure, every round of Figure 1, every draft, the original set, and every drawing that was taken off a page. Where a figure is current, its last version here is the one on the site today.
1. Every published version of every figure
79 versions of 29 drawings, oldest first. Each is exactly as it was published.
Redrawn left to right, in the vocabulary of Figure 1.
Figure 1 tablet
Redrawn left to right, in the vocabulary of Figure 1.
Figure 1 phone
Redrawn left to right, in the vocabulary of Figure 1.
Figure 1 navy
Redrawn left to right, in the vocabulary of Figure 1.
The complete model, then Figure 1
Model figures drawn from the film: the customer is the straight line, forces wind around it, the model continues past the purchase
Redrawn left to right, in the vocabulary of Figure 1.
The funnel, as it is usually drawn
Pulled Closer, or Drifting Past redrawn as one message with two outcomes; the sideways funnel shows the customer arriving in motion
The marketing funnel
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Redrawn left to right, in the vocabulary of Figure 1.
Funnel figure redrawn as four distinct, evenly spaced stages; phone line spacing fixed on four figures
Funnel figure: three stages with the ring as Purchase
Pulled Closer, or Drifting Past redrawn as one message with two outcomes; the sideways funnel shows the customer arriving in motion
The customer is in motion: stated large directly under the old funnel, before the funnel is turned; the sideways funnel shows the customer arriving at speed
Sideways funnel: the customer's motion shown with a phone and a measured figure (2,617 touches a day, dscout 2016) in place of speed streaks; sources linked under the statement
Sideways funnel stat replaced with a current one: 186 phone checks a day (Reviews.org, January 2026). The 2016 figure is removed
Customer in motion
Model figures drawn from the film: the customer is the straight line, forces wind around it, the model continues past the purchase
Redrawn left to right, in the vocabulary of Figure 1.
Customer in Motion redrawn so messages drifting past are the main visual: a stream of twenty passing the customer, one pulled closer
Customer in Motion: the one message pulled closer starts as an arrow like the rest, and the tip of its arrow is the start of the helix
Pulled closer, or drifting past
Redrawn left to right, in the vocabulary of Figure 1.
Pulled Closer, or Drifting Past redrawn as one message with two outcomes; the sideways funnel shows the customer arriving in motion
Pulled Closer, or Drifting Past: the unpulled message now grows larger faster and disappears
After the sale
Post-purchase: 'After the Sale' figure and copy (says nothing, hates you, loves you) replaces Scattered vs. Focused; twelve more model diagrams drawn (not yet placed)
After the Sale: a customer who loves you tells everyone and they tell everyone; the loves-you panel is the widest and shows influence multiplying
Redrawn left to right, in the vocabulary of Figure 1.
Alignment decays
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Alignment moment
The model in one picture, dark
Homepage: the model in one picture. The full Marketing Helix diagram (funnel ends at the purchase, the customer and the three forces continue)
The model in one picture
Homepage: the model in one picture. The full Marketing Helix diagram (funnel ends at the purchase, the customer and the three forces continue)
Gravity well
Model figures drawn from the film: the customer is the straight line, forces wind around it, the model continues past the purchase
Figure 1, three strands
Opening drawing: customer label on two lines so it clears the funnel mouth in any font; strands stop short of the arrowhead.
Opening drawing: purchase mark just past the funnel's end; key states what thick and thin mean
Figure 1, three strands, phone
Opening drawing: customer label on two lines so it clears the funnel mouth in any font; strands stop short of the arrowhead.
Opening drawing: purchase mark just past the funnel's end; key states what thick and thin mean
Market in motion
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Model fix: the customer is the straight line, the messages are the helix. Market in Motion retitled and recaptioned, homepage customer-on-the-coil animation replaced with the three forces figure, post
Redrawn left to right, in the vocabulary of Figure 1.
Orbit tightening
Model figures: Orbit Tightening and Scattered vs. Focused drawn as the model (replaces the cat and the house in the rain)
Redrawn left to right, in the vocabulary of Figure 1.
Post purchase helix
Model figures drawn from the film: the customer is the straight line, forces wind around it, the model continues past the purchase
Redrawn left to right, in the vocabulary of Figure 1.
Push vs pull
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Readiness window
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Relevance focus
Post-purchase: 'After the Sale' figure and copy (says nothing, hates you, loves you) replaces Scattered vs. Focused; twelve more model diagrams drawn (not yet placed)
Redrawn left to right, in the vocabulary of Figure 1.
Signal interference
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Redrawn left to right, in the vocabulary of Figure 1.
Three forces
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Redrawn left to right, in the vocabulary of Figure 1.
Timing mismatch
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Trust compounding
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
Trust decay
Redrawn left to right, in the vocabulary of Figure 1.
Well uncoils
Marketing Helix: every scene drawing on a live page replaced with a model diagram in the film's vocabulary; mismatched captions rewritten
2. Every round and every draft
The working drawings behind Figure 1 and the principles. Most were never on a public page until now.
Figure 1, round C
Figure 1, round D
Figure 1, round E
Figure 1, round F
Figure 1, round H
Figure 1, round I: the approved figure
Figure 1 with three strands
Earlier Figure 1 and Figure 2 candidates
Earlier Figure 1 and Figure 2 candidates, second set
Drafts for principles 02 to 15 (three-strand family, never published)
3. Drawings taken off a page
Each of these stood on a live page and was replaced on October 10, 2026. The caption it carried is shown with it.
Relevance is the overlap between the customer's current context and the message's scope of applicability. Each ring represents a different layer of contextual fit. The center is where all fields intersect simultaneously. A message achieves relevance only when it lands within that innermost overlap.
The funnel assumes customers enter at the top and fall through stages: awareness, consideration, decision, purchase. Each stage filters out more. The model is linear, sequential, and controlled by the marketer. Most customers never reach the bottom.
Orbital rings contracting toward a central decision point. Each ring represents a closer proximity to the decision. The customer moves inward, not downward: the gravity is structural, not forced. A particle trail shows the path of inward motion as trust accumulates and alignment deepens.
Above, the tidy sequence a stage model draws. Below, the path the same customer actually took: doubling back, pausing, re-entering. Both describe one purchase. Only one of them was available before it happened.
Trust climbing steadily, relevance moving with the customer's problem, timing flat until a readiness trigger. The dashed line is the threshold. The decision happens where all three cross it, not where any one of them did.
No caption. Its description read: Diagram of the Marketing Helix: a customer path that loops and tightens as trust, relevance, and timing align, with outside conditions pulling the path in other directions
Alt text: The old marketing funnel: a narrowing cone the company designs
Alt text: The Marketing Helix complete model: a customer path in motion
4. The original set, all 26
The first diagram library, as drawn. No labels inside the drawings.
What is not here
Sketches that were redrawn within the same hour and never published were not saved as files. Everything that reached a page, and every drawing that was shown for review, is above.