The Films: Every Cut, Kept
Every public cut of the Marketing Helix films since May 2026, the current series, and what changed between them.This page is part of the Marketing Helix development history. It keeps every public cut of the films, including the ones that were replaced.
Why every cut stays public
The Marketing Helix is taught as a model that was worked out in public, and the films are part of that record. When a film is replaced, the earlier cut is not deleted and not hidden. Its title gains the prefix ARCHIVE, its description links to the film that replaced it, and it moves from the five-part series playlist to the archive playlist. The masters, scripts, captions and judge notes for every cut are kept on file at Digilu.
The current films (October 21, 2026)
Five films in teaching order, and the complete film that joins them with a title card between parts.
Earlier cuts, kept as made
Every earlier public cut, oldest first, with the current film that replaced it. Thirteen of these are vertical Shorts cut from the September films.
What changed between cuts
| Date | Change | What it changed |
|---|---|---|
| May and June 2026 | The first film | A six-second ident and a 1:14 film introduced the model under its locked line, "the model for customers in motion," before the five-part series existed. |
| September 28 to 30, 2026 | The original series | Four films and eleven Shorts: a vertical 3D helix on a dark ground, built around the funnel as usually drawn, with the helix rising through it. This is the set now marked ARCHIVE. |
| October 10 to 11, 2026 | Left to right becomes the standard | The funnel was turned onto its side so the customer moves left to right through it, matching the page figures. A white-ground wave of 45 videos was built on this rule and never released; the dark ground returned the same day with the funnel as one three-dimensional object and one continuous traveling camera. |
| October 11 to 12, 2026 | One video system for every film | One calm speed for the customer and the message together, each sentence its own line with set silences, novelty sounds removed, and the same kit used for every film so the five read as one series. The fifth film, on attention, was added so the series covers the model in order. |
| October 14 to 15, 2026 | The film legend is locked | The customer is the only white dot, the market is gray dots, a message is a dot with a helixing trail and never an arrow, referrals are gold. Passing messages became fewer and crisper. No brand mark inside the picture. |
| October 21, 2026 | The series is released | The five films, the complete film, a Short, a 30-second preview and a half-length cut of each went public, and the September cuts were archived. |